Kevin Wise




Kevin Wise is an Associate Professor and Director of Graduate Studies in the Charles H. Sandage Department of Advertising.  His general interests include the psychological processes underlying interactive media use.  Current research explores how the physical interactions now ubiquitous in media use (e.g. pointing, clicking, swiping, moving) influence both subjective evaluations of content and behavioral outcomes.  Prior to coming to Illinois in 2013, he spent nine years on the faculty at the University of Missouri School of Journalism.  He received his Ph.D. in Communication from Stanford University in 2004.


My research explores the psychology underlying interactive media use. In other words, how do different attributes of medium, message, person, and situation influence the processes and outcomes of media use? I primarily address this question through experiments that measure physiological and self-report indicators of cognition, emotion, and motivation.

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