Status Affiliate Faculty

Home Charles H. Sandage Department of Advertising

Phone 300-2148



  • Biography

    Mike Yao’s research focuses on the social and psychological impacts of interactive media. He conducts research and writes on a variety topics related to human-computer interactions and technologically-mediated social behavior. His current interest is in how users perceive and manage interpersonal boundaries online. Specifically, he examines people’s attitudes, beliefs and self-protective behaviors related to online privacy from a psychosocial perspective by considering the influence of cognitive appraisal, social norm, and individual differences. The second area of Mike’s active research is the psychological impacts of digital media use. He is particularly in the influence of avatar-mediated interactions on social perception.