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Brittany Duff

Associate Professor

Primary Affiliation

Mechanisms of Cognitive Control


Status Affiliate Faculty

Home Charles H. Sandage Department of Advertising




  • Biography


    • B.A., Journalism, University of Minnesota

    • M.A., Mass Communication, University of Minnesota

    • Ph.D., Mass Communication, University of Minnesota

  • Honors
    • 2019-2021: College of Media Scholar

    • 2019: Journal of Advertising Best Article runner-up

    • 2018: College of Media Undergraduate Teacher of the Year

    • 2017: International Journal of Advertising Top Reviewer

    • 2017: Journal of Advertising Best Article

    • 2016: Charles H. Sandage Department of Advertising Excellence in Teaching Award

    • 2015: International Communication Association, Game Studies Division Top Poster Award

  • Research

    Brittany Duff’s current research largely centers around media (in)attention. In particular, how people engage in actively managing their own attention through things like media multitasking, as well as habits and attention failures in both entertainment and productivity media. Additionally, she is interested in advertising avoidance, as well as how individual differences interact with messages to influence perception. 

  • 2020

    • Joseph Yun, Brittany R.L. Duff, Patrick Vargas, Hari Sundarum, and Itai Himelboim (2020), “Computationally Analyzing Social Media Text for Topics: A Primer for Advertising Researchers,” Journal of Interactive Advertising, 20(1), 47-59.


    • Brittany R.L. Duff and Claire M. Segijn (2019), “Advertising in a Media Multitasking Era: Considerations and Future Directions,” Journal of Advertising, 48(1), 27-37.
    • Claire Segijn, Shili Xiong, and Brittany R.L. Duff (2019), “Manipulating and Measuring Media Multitasking: Implications of Previous Research and Guidelines for Future Research,” Communication Methods and Measures, 13(2), 83-101.
    • Sanorita Dey, Brittany R.L. Duff, Wai Fu, Karrie Karaholios (2019), “VidLyz: An Interactive Approach to Assist Novice Entrepreneurs in Making Persuasive Campaign Videos” Proceedings of the ACM on Human-Computer Interaction 3(CSCW), 1-26.


    • Sanorita Dey, Brittany Duff, Karrie Karahalios, and Wai Fu (2017), “The Art and Science of Persuasion: Not All Crowdfunding Campaign Videos are the Same,” Proceedings of the 2017 ACM Conference on Computer-Supported Cooperative Work and Social Computing (pp. 755-769), Association for Computing Machinery.
    • Brittany R.L. Duff and Yulia Lutchyn (2017), “Advertising (In)attention in the Digital Environment” in Shelly Rogers and Esther Thorson (eds.) Digital Advertising: Theory and Research; pp. 138-165, Routledge, Taylor and Francis Group; New York, NY


    • Brittany R.L. Duff and Sela Sar (2015), “Seeing the Big Picture: Multitasking and Perceptual Processing Influences on Ad Recognition,” Journal of Advertising, 44(3), 173-184.
    • Sydney Chinchanchokchai, Brittany R.L. Duff and Sela Sar (2015), “The effect of multitasking on time perception, enjoyment, and ad evaluation,” Computers in Human Behavior, 45, 185-191.


    • Brittany R.L. Duff, Gunwoo Yoon, Zongyuan Wang, and George Anghelcev (2014), “Doing it all: An exploratory study of predictors of media multitasking,” Journal of Interactive Advertising, 14(1), 11-23.