Mid-America Emmy Awarded for Invisible Gorilla Video

“The Invisible Gorilla”, a video featuring Beckman Institute researcher Dan Simons that was created by Steve Drake of the Beckman Institute’s Communications Office, won a Mid-America Emmy award for Informational/Instructional feature.

The awards were presented at the Chapter of the National Academy of Television Arts & Sciences (NATAS) Saturday in St. Louis. The Mid-America Chapter of NATAS primarily covers TV markets in Missouri, Arkansas, and Illinois.

The video was created by Drake at Beckman and features Simons talking about his research involving inattentional blindness and his famous study that used a person in a gorilla suit to test the theory that, as Simons says in the video, “looking isn’t the same thing as seeing.” The video was shot at locations at Beckman and on the University of Illinois campus.